The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness tracking app, according to a 2014 study from Parks Associates, a market research firm. Moreover, health and fitness apps grew 87 percent faster than the overall app market last year, according to Flurry Analytics.
From the article "Deepak Chopra Launches a Wellness App to Create 'Social Transformation'" by ZOË HENRY.
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
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Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
