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As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours per week on the television.”
The Parks data notes that tablet viewing has tripled since 2010, and for smartphones, video viewership has doubled. But in the end, neither one of them can duplicate the sheer joy of the visual experience you get from that ginormous TV in the living room. The Parks research and the Cablefax event will discuss how all those screens are going to get along with each other.
From the article "Deep Thinking On Second Screens And TV Everywhere" by P.J. Bednarski.
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So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
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