The CW has seen the effects. The network has steadily witnessed the median age of its traditional TV audience rise to 42. By contrast, the median age for CW Seed is 23.
But CW Seed faces plenty of competition. In addition to streaming pioneers such as Netflix, Amazon and Hulu, traditional media companies including HBO, Showtime, CBS and NBC, have augmented their strategy to more fully embrace the digital realm that had long been viewed as a threat.
Household penetration of streaming players such as Roku, Apple TV and Google Chromecast is projected to reach 40 percent by 2017, according to New York-based research firm NPD Group.
“Consumers can access almost anything they want almost anywhere they want, whether through a legitimate outlet or not,” said Glenn Hower, an analyst with market research firm Parks Associates.
From the article "CW plants Seed for digital viewing" by Yvonne Villarreal.
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
