Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now playing catch-up, something the company is not accustomed to," Hower said.
From the article "Cutting the Cord: What won't happen in 2016" by Mike Snider.
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
