The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.
Credentials such as an email address and a password are needed to access video services, including Netflix and Hulu. And, in general, those credentials are intended to be used only by family members within a household.
But additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. For now, most video providers tend to look the other way.
From the article "Cutting the Cord: What's so wrong about sharing streaming video passwords?" by Mike Snider.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
