The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.
Credentials such as an email address and a password are needed to access video services, including Netflix and Hulu. And, in general, those credentials are intended to be used only by family members within a household.
But additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. For now, most video providers tend to look the other way.
From the article "Cutting the Cord: What's so wrong about sharing streaming video passwords?" by Mike Snider.
And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
