Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "too much momentum and (there's) too much ground to be made up by alternatives," said Brett Sappington, director of research at Parks Associates.
From the article "Cutting the Cord: Next year will bring even more streaming options" by Mike Snider.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
