Roku for now remains the market leader, says Brett Sappington, director of research at tech research firm Parks Associates. "Over one-third of households with a streaming media player have a Roku device, and adoption figures are still climbing," he said.
Over the last year and a half, Apple TV's share of the streaming media marketplace has been "no better than stable," he said. The new Apple TV will likely get "a bounce" but it must appeal beyond current owners -- who may buy the new version -- to grow its market share, he said. "Apple TV's premium price may cause many consumers to go with Roku or another less expensive option."
From the article "Cutting the Cord: Battle of the Net TV devices" by Mike Snider.
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
