Providing market intelligence for more than 35 years

In The News

CuriosityStream Launches Roku Channel

Support on the Roku broadens the service’s access to TV-connected platforms, as Roku has shipped more than 10 million players in the U.S., and was the top seller in the category in 2014, according to Parks Associates.

CuriosityStream, which also supports Web browsers, iOS and Android smartphones and tablets, the Google Chromecast adapter (for its Android apps), and the Apple TV (via AirPlay). Per the CuriosityStream site, the service is also considering expansions on smart TVs and Xbox and PlayStation consoles.

From the article "CuriosityStream Launches Roku Channel" by Jeff Baumgartner.

Previously In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...