Providing market intelligence for more than 35 years

In The News

CuriosityStream Launches Roku Channel

Support on the Roku broadens the service’s access to TV-connected platforms, as Roku has shipped more than 10 million players in the U.S., and was the top seller in the category in 2014, according to Parks Associates.

CuriosityStream, which also supports Web browsers, iOS and Android smartphones and tablets, the Google Chromecast adapter (for its Android apps), and the Apple TV (via AirPlay). Per the CuriosityStream site, the service is also considering expansions on smart TVs and Xbox and PlayStation consoles.

From the article "CuriosityStream Launches Roku Channel" by Jeff Baumgartner.

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....