The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates .
He said three SVoD leaders -– Netflix Inc. (Nasdaq: NFLX), Amazon.com Inc. (Nasdaq: AMZN) and Hulu LLC -– are prime examples, as each has introduced new tiers or subscription options aimed at luring in new customers. Among them, he said, Amazon has seen the percentage of consumers opting for its annual subscription drop since 2016 but has made up for in part with newer monthly subscription options or subscriptions directly to Prime Video.
But CuriosityStream "has been far more willing than most OTT services to experiment with various aspects of their service," added Hunter Sappington, a research analyst at Parks Associates. He cited its ongoing work with traditional and virtual MVPDs, as well as SVoD aggregation services such as Amazon Channels and VRV.
From the article "CuriosityStream Expands Its OTT Video Model" by Jeff Baumgartner.
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
