Providing market intelligence for more than 35 years

In The News

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue.

By 2024, that number will rise to $12.5 billion, representing a 38% growth rate.

Nagra vice president of anti-piracy Jean-Philippe Plantevin said: “We know we want to fight piracy at industry level, especially important for the sports industry to copy what the studios have done.”

From the article "Creating Spotify for sports to counter piracy" by Alana Foster.

Previously In The News

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

Broadband’s New Race to the Top

One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...