Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his company's Future of Video virtual conference Wednesday. Acquisitions in the AVOD space by prominent media companies included Pluto TV by ViacomCBS in 2019, Xumo by Comcast in February and Tubi by Fox in April. The transactions all raised the overall profile of the AVOD category, said Nason.
From the article "COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told" by Rebecca Day.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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