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Cloud computing will prove invaluable as video game play on mobile devices matures, but the need for speed to connect online with require better connectivity. Parks Associates believes wireless connectivity will become a necessity for devices such as e-readers, iPads, and portable game players. The research firm estimates 55% of the more than 100 million mobile Internet devices sold worldwide in 2014 containing embedded mobile 3G or faster connectivity on mobile handsets.
From the article, "Could Cloud Computing Push Mobile Games Past $1.5B In 2014?" by Laurie Sullivan
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
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