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November 09, 2016
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of their devices and many consistently include it as a part of their daily lives, research shows. For example, Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now, or Microsoft’s Cortana. And a recent report put out by TiVo showed that 43 percent of Millennials surveyed were using voice commands with some form of device every day.
From the article "Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...
Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...
In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
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