Providing market intelligence for more than 35 years

In The News

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of their devices and many consistently include it as a part of their daily lives, research shows. For example, Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now, or Microsoft’s Cortana. And a recent report put out by TiVo showed that 43 percent of Millennials surveyed were using voice commands with some form of device every day.

From the article "Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....