Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy.Clearly, the sky is falling on traditional TV and multichannel service providers.
Meanwhile, over-the-top usage in general is rising. Parks Associates recently reported that 44% of US broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon.
From the article, "Cord-Shaving & Mobile Viewing Rise, Report Says" by Daisy Whitney.
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
