Providing market intelligence for more than 35 years

In The News

Cord-Shaving & Mobile Viewing Rise, Report Says

Over-the-top viewing is on the rise, most consumers watch some TVs and movies online, and now Netflix has won an Emmy.Clearly, the sky is falling on traditional TV and multichannel service providers.

Meanwhile, over-the-top usage in general is rising. Parks Associates recently reported that 44% of US broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon.

From the article, "Cord-Shaving & Mobile Viewing Rise, Report Says" by Daisy Whitney.
 

Previously In The News

Come Together

Here's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goo...

Internet phone connections grow more popular

This was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provid...

Come Together

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...