Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space.
He broke out the virtual MVPD space by operators (DirecTV Now, Sling TV), content producers (Hulu and Philo), online brands (YouTubeTV), consumer electronics makers (Playstation Vue) and OTT services (FuboTV). But he also pointed to the growing number of premium channels, sports networks, cable channels and broadcasters that are increasingly going over the top. He said that cable channels and content companies are getting more involved because they realize they need have a bigger market.
From the article "Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington" by Ben Munson.
New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its...
Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...
