“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.
“Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay TV services, and consumer awareness of available online alternatives.”
According to the research, twice as many subscribers downgraded their pay TV service than upgraded it in 2016 – at 12% and 6% respectively.
Parks also noted that the size of the ‘cord never’ segment is also slowly increasing, with only 2% of cord-nevers adopting pay TV in 2016, compared to 4% in 2015.
From the article "Cord-Cutting On The Rise In The US" by www.digitaltveurope.net
The coronavirus pandemic has been a boon for major streaming services, including Netflix Inc., Disney’s Hulu and Amazon.com Inc.’s Prime Video, whose subscriber base soared last year in the midst of g...
Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...
Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
