“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.
“Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay TV services, and consumer awareness of available online alternatives.”
According to the research, twice as many subscribers downgraded their pay TV service than upgraded it in 2016 – at 12% and 6% respectively.
Parks also noted that the size of the ‘cord never’ segment is also slowly increasing, with only 2% of cord-nevers adopting pay TV in 2016, compared to 4% in 2015.
From the article "Cord-Cutting On The Rise In The US" by www.digitaltveurope.net
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
