According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.
A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.
"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment," said Brett Sappington, director of research, Parks Associates.
From the article "Cord-cutting competition heating up" by TheStar.com
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...
There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
