According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.
A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.
"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment," said Brett Sappington, director of research, Parks Associates.
From the article "Cord-cutting competition heating up" by TheStar.com
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...
Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...
