In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-OTT households, 81% take Netflix plus some other service or combination of services, typically Amazon or Hulu, according to the survey.
From the article "Cord-Cutting: How Far Will It Go?" by Alan Breznick.
CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
