In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-OTT households, 81% take Netflix plus some other service or combination of services, typically Amazon or Hulu, according to the survey.
From the article "Cord-Cutting: How Far Will It Go?" by Alan Breznick.
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Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
