Netflix, Amazon, Hulu and MLB.tv are winning the cord-cutting wars, but HBO is making a move as viewers choose from a bonanza of niche streaming services.
The top four places are unchanged in a ranking of subscription video services delivered over broadband, according to the OTT Video Market Tracker Top 10, from research firm Parks Associates.
That means new and fledgling streaming video services will have to try harder to build and maintain a subscriber base, says Brett Sappington, senior research director for the Addison, Tex. research firm.
From the article "Cord cutters can now pick from 200 services, but mostly want the top four" by Mike Snider.
Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...
Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions...
Consulting firm Parks Associates predicts that legitimate US streaming services’ cumulative loss from piracy since 2022 will reach $113 billion in the next two years. “While there is some optimism tha...
Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...
