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November 08, 2017
Netflix, Amazon, Hulu and MLB.tv are winning the cord-cutting wars, but HBO is making a move as viewers choose from a bonanza of niche streaming services.
The top four places are unchanged in a ranking of subscription video services delivered over broadband, according to the OTT Video Market Tracker Top 10, from research firm Parks Associates.
That means new and fledgling streaming video services will have to try harder to build and maintain a subscriber base, says Brett Sappington, senior research director for the Addison, Tex. research firm.
From the article "Cord cutters can now pick from 200 services, but mostly want the top four" by Mike Snider.
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
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