Providing market intelligence for more than 35 years

In The News

Cord cutters can now pick from 200 services, but mostly want the top four

Netflix, Amazon, Hulu and MLB.tv are winning the cord-cutting wars, but HBO is making a move as viewers choose from a bonanza of niche streaming services.

The top four places are unchanged in a ranking of subscription video services delivered over broadband, according to the OTT Video Market Tracker Top 10, from research firm Parks Associates.

That means new and fledgling streaming video services will have to try harder to build and maintain a subscriber base, says Brett Sappington, senior research director for the Addison, Tex. research firm. 

From the article "Cord cutters can now pick from 200 services, but mostly want the top four" by Mike Snider.

Previously In The News

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

WD Debuts My Passport Studio Portable Drives For Mac Computers

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...