Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end of 2022 citing content and price as adoption drivers.
From the article, "Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation" by Shelby Brown
While participating in the ISC West event at the Sands Expo and Convention Center in Las Vegas this week—one of the premiere events in the security industry—research firm Parks Associates released new...
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Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among th...
Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors. In addition, nearly 50...
