The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particular, Parks Associates found that OTT video usage is expanding, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online.
As OTT video consumption continues to rise, video quality is becoming increasingly important. One in five viewers will abandon poor experiences immediately, regardless of genre. Given the explosion in OTT viewing and significance of high video quality, 2017 could be the year that content providers stop depending on pay-TV operators in terms of whether or not they’re able to guarantee quality of service (QoS) for subscribers.
From the article "Content providers will take control of their OTT future" by Jaques Le Mancq.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
