The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particular, Parks Associates found that OTT video usage is expanding, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online.
As OTT video consumption continues to rise, video quality is becoming increasingly important. One in five viewers will abandon poor experiences immediately, regardless of genre. Given the explosion in OTT viewing and significance of high video quality, 2017 could be the year that content providers stop depending on pay-TV operators in terms of whether or not they’re able to guarantee quality of service (QoS) for subscribers.
From the article "Content providers will take control of their OTT future" by Jaques Le Mancq.
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions h...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
