The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particular, Parks Associates found that OTT video usage is expanding, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online.
As OTT video consumption continues to rise, video quality is becoming increasingly important. One in five viewers will abandon poor experiences immediately, regardless of genre. Given the explosion in OTT viewing and significance of high video quality, 2017 could be the year that content providers stop depending on pay-TV operators in terms of whether or not they’re able to guarantee quality of service (QoS) for subscribers.
From the article "Content providers will take control of their OTT future" by Jaques Le Mancq.
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
