“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the future of video production and delivery,” said Brett Sappington, senior director of research at Parks Associates commenting on the findings revealed in Top 5 Video Trends in an IP-based World. “There are multiple challenges in infrastructure, formatting, and interoperability, but many disparate content owners, from NFL teams to late-night talk shows, are experimenting with video apps, live streaming, and other IP-based systems in order to reach connected audiences.”
From the article "Content creation value chain boosted by IP, AI and connected technologies" by Joseph O'Halloran.
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
