In a separate study, researcher Park Associates found that U.S. consumers, particularly teenagers, preferred short, easily consumable content, such as music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads.
Music videos were the most favored content, receiving strong interest from 15 percent of all U.S. households, and 38 percent of teenagers.
The findings validate Apple Computer Inc.'s release of a video iPod, and its addition of short videos in its iTunes music service, the firm said.
"As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks," Kurt Scherf, vice president and principal analyst at Parks Associates, said in a statement.
From the article "Consumers Warm To Internet TV On Mobile Phones," by Antone Gonsalves.
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