This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of targeting mobile (as in driving) consumers adds an additional twist.
And how consumers pay for these connections also has to be worked out, with 61% of car owners preferring to bundle vehicle data with smartphone data under one billing plan.
But the linkage between home and car already is underway, with companies like Nest, ADT, Alarm.com and Hue already creating partnerships with companies in the automotive area, according to Parks Associates.
From the article "Consumers Want Their Home And Car Connected To Each Other" by Chuck Martin.
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Asso...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its...
