The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.
On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.
From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin.
With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
