The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.
On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.
From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin.
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
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Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...
"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
