The over-the-top devil is in the details.
While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57% of all broadband homes use over the-top video subscription services, but the sharing of such services is also on the rise, to the tune of 11% of homes exclusively using a buddy’s account for OTT viewing, said Parks Associates in just-released research.
When it comes to sharing, picture the college graduate who accesses HBO Go by logging in with his parent’s account, and so on. This reliance on someone else’s log-in represents lost revenue for content providers. More than one-third of SVOD content consumed each week is via over-the top, but it only accounts for 9% of the household video expenditure, Parks Associates said in its report.
In younger households, the practice is even more common, and 22% of consumers 18 to 24 who watch OTT are using someone else’s subscription.
From the article "Consumers Share Log-Ins For OTT Services, Slice Into Revenue" by Daisy Whitney.
But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...
Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of se...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...
