The over-the-top devil is in the details.
While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57% of all broadband homes use over the-top video subscription services, but the sharing of such services is also on the rise, to the tune of 11% of homes exclusively using a buddy’s account for OTT viewing, said Parks Associates in just-released research.
When it comes to sharing, picture the college graduate who accesses HBO Go by logging in with his parent’s account, and so on. This reliance on someone else’s log-in represents lost revenue for content providers. More than one-third of SVOD content consumed each week is via over-the top, but it only accounts for 9% of the household video expenditure, Parks Associates said in its report.
In younger households, the practice is even more common, and 22% of consumers 18 to 24 who watch OTT are using someone else’s subscription.
From the article "Consumers Share Log-Ins For OTT Services, Slice Into Revenue" by Daisy Whitney.
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
