Providing market intelligence for more than 35 years

In The News

Consumers remain wary over safety of health wearables, wellness apps

While use of health devices and wearables continues to rise, consumers remain wary about the security of their personal health data when using the tools.

About 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices, according to a new Parks Associates report.

Consumer wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Harry Wang, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in an email interview. 

From the article "Consumers remain wary over safety of health wearables, wellness apps" by Judy Mottl.

Previously In The News

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Smartphone Owners Like Sounds Of Streaming

According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...