Providing market intelligence for more than 35 years

In The News

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals from their monitored homes are encrypted – though they usually are not, according to a whitepaper from Parks Associates.

The whitepaper, “Residential Security and Encryption: Setting the Standard, Protecting Consumers,” points out that encrypting signals is not a standard security industry practice. The white paper was sponsored by security system manufacturer Qolsys.

From the article "Consumers May be Overestimating the Security of Home Security" by Carl Weinschenk.

Previously In The News

iPhone Controlled 40% Of US Smartphone Market In 2015, Data Shows

Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which m...

Samsung Is Catching Up To The iPhone, By The Numbers

Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...

70% Of U.S. Households With Smart Energy Devices Report Saving

New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...