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July 26, 2016
Smart home products have to create new value if they are to be adopted.
That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart products in the home.
The adoption and ultimate success of smart home products centers around creating new value, both for end-consumers and the brands serving them, according to the study by Parks Associates.
From the article "Consumers Look For New Value In Smart Home Products" by Chase Martin.
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The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
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