Smart home products have to create new value if they are to be adopted.
That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart products in the home.
The adoption and ultimate success of smart home products centers around creating new value, both for end-consumers and the brands serving them, according to the study by Parks Associates.
From the article "Consumers Look For New Value In Smart Home Products" by Chase Martin.
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vim...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
