"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to $528," noted Kristen Hanich, senior analyst at Parks Associates.
From the article, "Consumers Balk at Premium Smartphone Prices" by Peter Suciu.
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
