As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. Many care organizations recognize that a holistic approach is better and more effective than today's siloed approach, which is centered on patient diagnosis and point-of-care settings.
This recognition gives rise to what Parks Associates views as a second major trend: Care organizations will invest heavily in integrated patient engagement solutions that break the care setting silos, go beyond current state or diagnosis, or both.
From the article "Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions" by Harry Wang, Senior Director of Research at Parks Associates.
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
