Younger consumers are more likely to access OTT video services through an account paid by someone living outside the home, commonly adult children using their parents' account information after moving out of the house. Younger consumers also have a higher tendency to watch video online than their older counterparts, partially contributing to their tendency to swap credentials. Motivation to pay for legitimate services appears low, with one particular respondent in a Parks Associates study of college students admitting a preference to forego service completely if sharing a friend or family member's service was no longer an option.
From the article "Consumer frustration just one factor leading to video content piracy" by Glenn Hower.
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
