Younger consumers are more likely to access OTT video services through an account paid by someone living outside the home, commonly adult children using their parents' account information after moving out of the house. Younger consumers also have a higher tendency to watch video online than their older counterparts, partially contributing to their tendency to swap credentials. Motivation to pay for legitimate services appears low, with one particular respondent in a Parks Associates study of college students admitting a preference to forego service completely if sharing a friend or family member's service was no longer an option.
From the article "Consumer frustration just one factor leading to video content piracy" by Glenn Hower.
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates. The apparent anxiety at television companies is common to any industry that’s...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...
