Younger consumers are more likely to access OTT video services through an account paid by someone living outside the home, commonly adult children using their parents' account information after moving out of the house. Younger consumers also have a higher tendency to watch video online than their older counterparts, partially contributing to their tendency to swap credentials. Motivation to pay for legitimate services appears low, with one particular respondent in a Parks Associates study of college students admitting a preference to forego service completely if sharing a friend or family member's service was no longer an option.
From the article "Consumer frustration just one factor leading to video content piracy" by Glenn Hower.
A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...
