Providing consumers with clear, straightforward information on security is especially important as many remain wary about the privacy of their health information.
That wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in August.
From the article "Consumer Electronics Association releases privacy guidelines for wellness device data" by Katie Dvorak.
A report released by Parks Associates last year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...
The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...
Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...
