Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
July 22, 2016
New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have abandoned desktops as a platform. Only 6% of U.S. broadband households rely exclusively on desktops, while an additional 6% of households use only a combination of desktops and tablets.
"Desktop adoption has declined from a peak of 91% down to 61% of broadband households, and it will not recover, as just 12% of households bought a desktop in 2015. In its place, tablet adoption has moved upwards, reaching 72% at the start of 2016," said Barbara Kraus, Director of Research, Parks Associates. "The adoption rate of tablets surpassed desktops in 2015. Moreover, the gap between laptop and tablet adoption is narrowing."
From the article "Consumer Desktop Adoption Declines 30% Since 2009" by www.cellular-news.com
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .